Superpower news

ROI of AI in Market and Opinion Research: Increase Revenue or Reduce Staff?

AI will change our business. The question is: How will we profit from it?

Fusion Launch in Germany: AI-Powered Survey Tool Impresses Agencies and Data Scientists at Succeet

Fusion debuted in Germany at Succeet, impressing agencies with transparent AI analytics, clear visualizations, and strong ROI potential.

Can Claude, ChatGPT and Gemini analyze surveys?

Yes and no. They're pretty impressive by now, especially Claude, but they also can't quite be trusted yet. Great for exploring and for internal projects, but I wouldn't risk it for client projects or important analyses. Let's dig deeper. If you're not overly concerned with traceability, ease-of-use or security. If have no problem sharing your – or your client's – survey data with the AI companies, there's actually a lot you can do.

Is 'Vibe Analysis' the Future of Market Research?

You may have heard of "vibe coding". It's all the rage, and set to upend the software development industry. Are we at the start of a similar future for survey analysis?

Infographics one-pager: The Power of Persuasion

Forecasting the marketing landscape with AI innovations.