The Fusion Solution
Rethinking survey analysis and reporting with our AI-powered analytics platform built for market researchers. Turn complex survey data into clear insights in minutes, not days. Tell Fusion your research goal, and let specialized analytical AI-agents do the heavy statistical lifting. Do a three-hour job in 30 minutes with Fusion.
Survey analysis should be this quick and easy
What if you could just ask your survey data what it’s trying to say, and trust the results? With Fusion, you can. Prompt your way to advanced analysis, including regression models, clustering, segmentation, factor analysis and predictive modeling. Without code or complexity. Take control of the process, or let AI-agents lead you through analyzing and visualizing your survey data.
Check and verify all results
Fusion is a glass-box, not a black-box. You can examine, verify and trace every finding, calculation, variable, and data point through the entire process. Even the analytical Python code behind them. At any time, you can verify and compare Fusion's results against your current analytical tools. And of course: Your data never leaves our platform.
Find and tell the stories in your data
Most surveys never get analyzed beyond simple crosstables, correlations and summaries. Your surveys contain insights you still haven't discovered. No more manual digging through tabs and tables. Fusion find and visualizes patterns, highlights surprises, and builds clear charts, slides and even visual infographics you can share in minutes. Designed to make an impact.
Combine your tools and insights in one platform
Work in a single environment designed for survey insight generation. No more switching between analytics software, coding tools, visualisation apps, and generative AI. Fusion even connects your surveys to form a searchable insight library, so past studies are no longer buried and forgotten across folders and files. You'll spend less time managing – and paying for – software, and more time discovering and communicating what the data actually means.
Workflow
Fusion structures the workflow into simple stages to help you move quickly from questions to insights, from discovery to decision. Each step keeps you in control while automating the heavy analytical work in the background, so you can focus on interpreting the results and telling the story behind the data.
Import data, review topline
Fusion starts when data collection ends. Upload your SPSS (.sav) survey raw data file and let Fusion process the data automatically. You can immediately review the topline results, check key variables, and get a quick overview of the study before moving into deeper analysis.
Define your research questions
Tell Fusion what you want to learn from the data, or start with AI-suggested research questions based on your survey content. This helps turn a broad dataset into a focused analysis brief in just a few clicks.
Approve analysis plans
Fusion translates your research questions into clear analysis plans, showing exactly which methods, cuts, and comparisons will be used. You stay in control by reviewing and approving the plan before any advanced analysis begins.
Generate results and insights
Once approved, Fusion runs the analysis and produces clear findings, charts, and visual outputs automatically. Instead of just showing numbers, it helps surface the patterns, drivers, and stories that matter most.
Check and verify results in detail
Fusion prioritizes transparency and consistency. We understand the importance of trusting your findings. That's why you can examine and trace every finding, calculation, variable, and data point through the entire process. We even show the Python code generated by Fusion's analytical agents.
Build report narrative
Bring the most important findings into a structured report workspace where you can shape the story, refine the wording, and organise the output for clients or stakeholders. Fusion helps you move from analysis to a polished report much faster.
AI you can afford to trust
Quality, security and value
Secure, compliant
Hosted on our protected EU-based infrastructure with enterprise-grade security, ISO 27001 and GDPR-compliant. Your data never leaves our controlled environment.
Fully transparent
Glass-boxes, not black-boxes. All tests, methods and results are documented, traceable, and in your control. We show you what’s going on under the hood.
No hallucinations
AI can make things up. We never let external LLMs touch your data. The analysis is handled by our own self-auditing engines. No fake data, no fiction, just facts you can trust.
Low cost, high ROI
Advanced AI analytics should be profitable, not costly. For both agencies and insight teams. Fast onboarding, quick wins, and measurable impact from day one.
Rigorous statistical analysis, automated
Fusion brings together the most powerful survey analysis techniques for market research and opinion polling in one platform. Built on robust Python libraries and autonomous AI-agents trained in survey analytics, Fusion supports everything from descriptive analysis to advanced modelling, segmentation and pattern detection. See methods below.
Data prep: Question type categorization, handling missing/DK, recoding and regrouping, derived variable creation, weight application, consistency checks, standardisation and scaling.
Descriptive: Frequency tables, crosstabs, weighted and unweighted percentages and means, top-box summaries, group comparisons.
Statistical tests: Chi square, ANOVA, Kruskal-Wallis, Bonferroni, t-tests, correlations, effect-size ++
Driver analysis and modeling: Various types of predictivce modeling and regressions, relative importance and RWA, feature selection, machine learning models ++
Dimensions and structure: PCA, latent structure, variable reduction.
Classification and prediction: Decision tree, random forest, probability scoring, model validation and holdout testing ++
Segmentation: K-means clustering, Latent Class, hiearchial clustering, target group profiling, distance based grouping, over/under indexing ++
Wave and trackers: Trend analysis, ARIMA forecasting, indexed changes, difference testing across time ++
Text and open-ends: AI coding and themed grouping of open end responses.
What about...? Fusion does not calculate Conjoint analysis results. MaxDiff and CHAID is on the roadmap.
AI assisted semantic search
Using semantic search, Fusion understands the meaning behind questions, themes, and insights; even when the wording is different across studies. Instead of manually digging through old reports, you can instantly surface related findings and results across surveys, and connect scattered insights. Over time, each new survey deepens the knowledge base, making your research easier to access, reuse, and build upon.
Your data never leaves our platform
Your survey data is processed and stored securely, with strict controls to ensure only authorised users in your organization can access your data. External AI-platforms never sees your data. Fusion preserves the structure and integrity of the original dataset, ensuring analyses remain traceable and reproducible. Every analytical step is fully transparent, showing how insights are generated, methods used, and results derived. We even show the Python code behind each analysis plan. You can be confident that Fusion's findings are fully reliable, traceable, and explainable.
Request a demo or free trial
Discover how Citrus Fusion can give your team analytical superpowers.
FAQs
Answers to some of your most frequently asked questions.
Fusion works with SPSS (.sav) raw survey files only. All professional survey tools, data collection platforms, and analytical software can export SPSS-format files. The file should include all variable labels, helping Fusion understand your survey.
No. Many of our most enthusiastic users and ambassadors are client-facing research executives, not data scientists. Of course, data scientists are usually impressed by Fusions analytical capabilities and the transparency allowing them to examine and dig into the data.
Yes, account admins on Team and Agency plans can create custom colour palettes for users to apply to charts and visualizations for a consistent visual look. Currently, PPT export produces charts in your colours on blank white slides. Then, apply your PPT template outside Fusion. (Coming: Apply your PPT template inside Fusion).
Yes.
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You define the research question, and you can be as general or specific as you like. Fusion then creates a detailed analysis plan for you to examine and approve. Fully transparent. However, Fusion is an automation tool for survey analytics. If you need 100% control of every detail in every step, use SPSS, Q, Python or R. (And spend 3-10 times more hours than you would with Fusion.)
Too many to list: More than 100 methods and models are available. See our list of popular methods. Currently MaxDiff and Conjoint are not supported consistently without some manual processing (but it's coming).
We guarantee Fusion is more transparent than any analytical tool you have seen. No calculations are perfomed by AI. They are done by robust, well-documented scientific libraries for statistics and machine learning. We show everything so you can verify all results if you like.
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Yes. Fusion will recognize waves and is able to analyze trends, identify drivers of change, create predictive models, and even forecasts based on longitudinal survey data like trackers and time-series. Tracker waves should be combined into a single SPSS (.sav) file before importing to Fusion.
Not yet. You have to complete and share your report outside Fusion. (Coming: Create shareable interactive dashboards and shareable links to online interactive reports)
Not yet. Fusion currently only analyzes the survey file. You can not import external data like reports, public data, sales data etc. to combine with your survey data. (Coming: Import qualitative transcripts and client reports to match and connect with your survey data.)
Still have questions?
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