Discover our mission and meet our team

We give you analytical superpowers to punch above your weight

Citrus Analytics empowers independent research agencies and insight teams to squeeze more juice from your data, to gain a competitive edge. We're a young company of experienced executives, building a new generation AI analytics tools for quantitative market research.

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Built by research pros, not tech bros

We come from market research and analytics, not tech. We've lived the realities of insight work, and have a proven history of building tools that work the way you want them to.

Scandinavian quality and honesty

Design matters. So does trust. Our platform is built in Scandinavia with clean, intuitive UX and fully traceable models and methods, so you always know how your results were made.

Grounded in PhD-level analytical rigor

Our methods are rooted in marketing science, building on cutting-edge AI and machine learning. They are explainable, robust, and will stand up to scrutiny. No shortcuts!

On a mission to help challengers deliver big

We know what it means to work lean and think big. Our team is here to help you win pitches, unlock insights, and raise your internal impact with tools that scale with you.

Core team

Ole Petter Nyhaug
CEO & Founder

Experienced MR professional and ResTech entrepreneur. Drives our product vision and commercial strategy. Partner at research agency Opinion AS, our parent company.

Martin Thorsen Ranang, PhD
CTO

PhD in natural language processing and semantics (AI). Solution architect leading our development team in future-proofing our core platform and tech stack.

Espen Jørgensen
Business development director

Accomplished sales executive in analytics tech and marketing solutions. Previously held marketing roles at Coca-Cola Company and others. Always on call for our clients.

Pål Listuen
Agency accounts director

MR industry executive and entrepreneur with experience from Norstat, Ipsos, Opinion and successful start-up exits. Connects with our media and research agency clients.

Peder Rødsand
Product and data lead

Seasoned MR analyst and master of data formats. Ties together our product and development teams, and guides clients through smooth onboarding processes.

Øystein Myrland, PhD
Professor/ Data science advisor

Professor of econometrics and PhD-level data science at Nord University in Tromsø. Partner at Capia, our tech partner. Previously worked with marketing modeling at Kantar.

Our Superpower team
Analytical superheroes

We are a small, but heroic and growing team of tech developers, analysts and support.

Citrus Analytics FAQ

Are you looking for more people?

We are a small, but growing startup team. We are interested in connecting with talented and connected professionals with experience from the market research industry. In particular experienced and/ or ambitious business development executives, and data scientists with Python, AI and machine learning capabilities.

Who owns Citrus Analytics?

The company is 100% owned and funded by Opinion Holding AS, a group of Scandinavian market research companies in Norway and Denmark. Opinion Holding AS is based in Oslo, Norway and is privately held by its founders and employees.

Are you interested in partnering with us?

If you or your company have partnering ideas, we are happy to discuss opportunities. Get in touch!

Where are you located and which markets do you cover?

We are a distributed team, with a home base in Oslo, Norway.

Our analytics platform is web-based, we are not limited by geography. We'll work with clients and partners in any market. We have partner agencies on-the-ground in several markets.

Still have questions?

We're here to help!

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